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About the author as a team, philip kotler and gary armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. The book was so universally accepted that it has been translated into 24 languages besides english globally. Mar 24, 2015 kotler marketing management chapter 4. Creating customer value and customer relationships submitted to. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing management 15th edition is a book on marketing. Browse and download your favorite books to download this book. This is a summary of principles of marketing, global edition, written by philip kotler. Osborn professor of marketing, tuck school of business kotler and his associates have beautifully synthesized todays digital, interactive marketplace. Managing marketing information to gain customer insights learn with flashcards, games, and more for free. The basic principles of marketing consist of product, price, place and promotion. Todays marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Sep 18, 2011 a short clip from my total business mastery seminar about the 4 principles of marketing strategy. Were featuring millions of their reader ratings on our book pages to help you find your new favourite book.
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